Kellogg loses appetite for Ensemble products

Thompson, Stephanie
November 1999
Advertising Age;11/8/1999, Vol. 70 Issue 46, p1
Trade Publication
The article reports on the status of Kellogg Co.'s Ensemble line of cholesterol-lowering products as of November 8, 1999. Kellogg Co.'s much-hyped, cholesterol-lowering Ensemble line hovers on the brink of extinction just six months after it was scaled back from a five-market launch. Industry executives said that the functional foods brand, now solely in test in Grand Rapids, Mich. is floundering on store shelves. Some of the items that initially spread over seven categories from cereal to bread and frozen food have already been pulled. Executives close to the company predict it could disappear by yearend.


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