TITLE

Leveraging a foundation: 'Start Right. Start Here.'

AUTHOR(S)
Fazzini, Kate
PUB. DATE
March 2007
SOURCE
Home Channel News;3/19/2007, Vol. 33 Issue 4, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on the marketing strategies of Chicago, Illinois-based True Value Co. It is stated that in 2006, True Value repositioned its brand by starting an advertising campaign titled "Start Right. Start Here." According to Carol Wentworth, True Value's marketing executive, the campaign involves online advertising and the launch of a consumer magazine. It is informed that the company also plans to start new advertisements and a micro site.
ACCESSION #
24579318

 

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