TITLE

Tweens fed most food ads on tube

AUTHOR(S)
Triplett, William
PUB. DATE
March 2007
SOURCE
Daily Variety;3/29/2007, Vol. 294 Issue 64, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the growing television marketing of junk food to children. The results of the study titled "Food for Thought: Television Food Advertising to Children in the United States" was released by the Kaiser Family Foundation. According to the study, 34% of the television (TV) advertisements are for candy and snacks whereas the diary product occupy only 4% and the fruit juices only 1%. The children aged between 8 and 12 years see an average of 21 advertisements a day on TV.
ACCESSION #
24577241

 

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