Tweens fed most food ads on tube

Triplett, William
March 2007
Daily Variety;3/29/2007, Vol. 294 Issue 64, p4
Trade Publication
The article focuses on the growing television marketing of junk food to children. The results of the study titled "Food for Thought: Television Food Advertising to Children in the United States" was released by the Kaiser Family Foundation. According to the study, 34% of the television (TV) advertisements are for candy and snacks whereas the diary product occupy only 4% and the fruit juices only 1%. The children aged between 8 and 12 years see an average of 21 advertisements a day on TV.


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