Ad pros get giddy for kiddies

March 2007
Daily Variety;3/30/2007, Vol. 294 Issue 65, pA1
Trade Publication
The article reports that retailer Wal-Mart will sponsor the 2007 Nickelodeon's Kids Choice Awards (KCA). The growing broadcast ratings and KCA's popularity with children are discussed. Information on other sponsors like Burger King and Microsoft Vista is presented. Companies at such events aim to be creative and bring fun experiences to children. The article also mentions the previous successful sponsorships of Hasbro Interactive for 2005 and automaker Kia for 2006.


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