DMA balks as postal prices rise by 40%

Hoffbrand, Jenny
March 2007
Precision Marketing;3/9/2007, Vol. 19 Issue 11, p9
The article discusses the plan of the Postal Regulatory Commission (PRC) to increase postage costs by 40% in the U.S. The Direct Marketing Association (DMA) has criticized the PRC over plans to increase postage costs for some direct mailers by 40%. John Greco, president and chief executive officer (CEO) of DMA, said that long-term results of these recommendations could be detrimental to many American businesses and to the economy.


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