TITLE

Citi Changes Pitch For Users' Wishes

AUTHOR(S)
Fest, Glen
PUB. DATE
March 2007
SOURCE
Bank Technology News;Mar2007, Vol. 20 Issue 3, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the redesigned card application Web site of Citi Cards. It claims that a new card shopping tool has been included in the site to provide an interactive menu of card options. The card selection shopping tool is considered a potential improvement, but maintains that marketing integration still needs to be developed. Rob Rosenblatt, Citi Cards executive vice president, reveals that linking cardholders to other Citigroup sites will be the next enhancement to be made.
ACCESSION #
24566870

 

Related Articles

  • DEBT INDUSTRY PAUSES TO COMPLETE DEALS, BUT QUIET MAY NOT LAST LONG.  // CardLine;5/25/2007, Vol. 7 Issue 21, p12 

    The article reports that the amount of delinquent credit card portfolios listed for sale on the public portion of various Web sites has fallen to roughly $3.8 million from $289 million. The decrease occurred as brokers, sellers and buyers paused to complete paperwork on previous deals and...

  • Patience, planning crucial to PR process in digital age. Khasru, B. Z. // Fairfield County Business Journal;05/15/2000, Vol. 39 Issue 20, p2 

    Gives advice on how high-technology entrepreneurs can ensure the success of their dot-com companies. Value of patience in an Internet venture; Creation of an attractive web site to gain credibility with the media; Planning of an effective public relations campaign.

  • Web offers biggest prize in product pricing game. Krauss, Michael // Marketing News;07/06/98, Vol. 32 Issue 14, p8 

    Focuses on the advantages offered by web sites in increasing a product's price in the market. Explanation of electronic transactions; Information about the companies that increase their stocks through electronic transaction; Remarks on the marketing strategy employed by several companies during...

  • Do you know enough about your Web traffic? Altom, Tim // Indianapolis Business Journal;11/26/2007, Vol. 28 Issue 38, p38A 

    The article comments on the measurement of the effectiveness of web sites. When a company is doing business only within the Indianapolis area and fifty percent of the web visitors are from Europe and Asia, then it is time to rethink your web strategy. The web space can be used to better...

  • Handbag.com launches card.  // Marketing Week;3/2/2006, Vol. 29 Issue 9, p8 

    The article reports that Handbag.com, developed for women aged from 24 to 45, has launched its Handbag Visa credit card. The card is aimed at women who love to shop and offers discounts at retail partners including lingerie chain La Senza and Champneys Heath Resorts. The launching is supported...

  • The Bill's in the Mail. Campanelli, Melissa // Entrepreneur;Feb2006, Vol. 34 Issue 2, p36 

    The article focuses on an online marketing service introduced by I4 Commerce Inc. Bill Me Later, the new service allows the customer to buy the good and pay through Web site's payment options. Supporters of the service say that the service boosts buying by eliminating the need for customers to...

  • e-Commerce readiness checklist.  // Hudson Valley Business Journal;3/26/2007, Vol. 18 Issue 13, p4 

    The article offers suggestions to retailers on e-commerce readiness. It has been suggested that retailers should plan to develop an e-commerce web site for their online business. It is stated that retailer should design their online store in such a way that it generates sales, and it should be...

  • LETTERS. Morris, Steve; Williamson, Dan; Wood, Andy // New Media Age;8/5/2008, p15 

    Several letters to the editor are presented in response to articles in previous issues including Tricia Robinson-Pridemore's foreword to Customer Contact Special in the February 14, 2008 issue, an article about the value of branded content in the April 17, 2008 issue, and Global Reviews'...

  • Online retailers warned of fraud increase during Christmas period. Thomas, Daniel // Computer Weekly;11/25/2003, p6 

    Great Britain consumers are expected to spend £3.3bn on the Internet over the Christmas period, but security glitches on the Web sites of Argos and B&Q last week highlighted the potential risks faced by online retailers if they do not address basic security issues. Argos and B&Q have admitted...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics