Citi Changes Pitch For Users' Wishes

Fest, Glen
March 2007
Bank Technology News;Mar2007, Vol. 20 Issue 3, p26
Trade Publication
The article focuses on the redesigned card application Web site of Citi Cards. It claims that a new card shopping tool has been included in the site to provide an interactive menu of card options. The card selection shopping tool is considered a potential improvement, but maintains that marketing integration still needs to be developed. Rob Rosenblatt, Citi Cards executive vice president, reveals that linking cardholders to other Citigroup sites will be the next enhancement to be made.


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