Adams, John
March 2007
Bank Technology News;Mar2007, Vol. 20 Issue 3, p19
Trade Publication
The article discusses the using of Web-based information portal by Citizens Business Bank, to arm the sales force with industry information, which will aid the bank in making fast and sophisticated sales calls. The bank deployed the product from First Research, who analyzes hundreds of sources to create information on regional profiles that give a picture of how industry conditions can differ from one part of the country to another. Moreover, the tool is improving the credibility of the banks.


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