TITLE

No Longer A Sports Also-Ran

AUTHOR(S)
Grossman, Ben
PUB. DATE
December 2006
SOURCE
Broadcasting & Cable;12/12/2006, Vol. 136 Issue 49, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article discusses how broadcast and cable television have become almost indistinguishable with regard to televised sporting events. "Monday Night Football," which moved from ABC to ESPN, illustrates a successful deal that produced huge numbers for ESPN. Turner Sports paid nine figures for a TBS baseball package that includes a League Championship Series every year to go with its NBA and NASCAR properties. Additional cable sports relationships are mentioned.
ACCESSION #
24562199

 

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