Who's Afraid of the CVB?

Hall, Alison
March 2007
Financial & Insurance Meetings;Mar/Apr2007, Vol. 43 Issue 2, p16
Trade Publication
The article provides information on a panel discussion about convention and visitors bureaus (CVB) during a Financial & Insurance Annual Conference. According to CVB executive Kitty Ratcliffe, the association market traditionally has been the CVB's niche to fill the convention center. Christine Shimasaki, executive vice president, sales and marketing, at the San Diego Convention and Visitors Bureau, said that CVB have a lot to learn from corporate meeting planners.


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