ESPN preps for bigger `Full Court'

October 1999
Multichannel News;10/25/99, Vol. 20 Issue 44, p28
Reports on marketing strategies planned by cable television network ESPN for its 2000-season `ESPN Full Court' out-of-market college-basketball package. Number of digital-cable and direct-broadcast satellite subcribers that the network will distribute its package to; Addition of Dish Network's subscribers to the Full Court distribution base; Development of a national advertising campaign for the program.


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