TITLE

ESPN preps for bigger `Full Court'

AUTHOR(S)
Umstead
PUB. DATE
October 1999
SOURCE
Multichannel News;10/25/99, Vol. 20 Issue 44, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on marketing strategies planned by cable television network ESPN for its 2000-season `ESPN Full Court' out-of-market college-basketball package. Number of digital-cable and direct-broadcast satellite subcribers that the network will distribute its package to; Addition of Dish Network's subscribers to the Full Court distribution base; Development of a national advertising campaign for the program.
ACCESSION #
2455107

 

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