EU rules changes on '07 horizon

Cendrowicz, Leo
January 2007
Hollywood Reporter -- International Edition;1/23/2007, Vol. 397 Issue 49, p33
The article reports on the proposal plan of European Union (EU) officials for audiovisual and media industry in Brussels, Belgium. The plan to overhaul the EU audiovisual and media rules will put product placement on European television screens under strict conditions and will change the frequency of commercial breaks. According to EU Audiovisual Commissioner Viviane Reding, the proposal will become the most significant pieces of adopted legislation.


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