B-Schools Use Tech To Target 'Millennials'

March 2007
BizEd;Mar/Apr2007, Vol. 6 Issue 2, p58
The article reports on the new marketing approaches developed by some business schools to attract students from the "millennial" generation, a demographic of people in their 20s who do not remember a time before the Internet. High technology, such as video podcasts and tablet personal computers, is increasingly integrated by business schools into their teaching methods to appeal more to the technology-savvy student demographic.


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