Spain pumps up new media

Mayorga, Emilio
March 2007
Daily Variety;3/26/2007, Vol. 294 Issue 61, p7
Trade Publication
This article discusses that Mediapro is partnering with telecommunication companies Telefonica, Alcatel-Lucent and public broadcaster TVC to launch a new media company i3media in Spain. It is reported that the goal of the new company is to explore exploring upgrades in digital cinema sports transmissions, and reproducing the ease of Internet navigation on television sets.


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