Research shows 30% drop in turkey sales after avian flu outbreak

Clarke, Philip
February 2007
Farmers Weekly;2/23/2007, Vol. 146 Issue 8, p7
Trade Publication
The article reports on a 30% decline in the sales of turkey meat since the outbreak of avian influenza A at the plant of Bernard Matthews in Suffolk, England according to market research company AC Nielsen. Charles Bourns, poultry board chairman of the National Farmers Union (NFU), said that the wholesale market did not reflect such a decline at retail level.


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