TITLE

Tell your story to sell your meat, urges analyst

AUTHOR(S)
Stocks, Caroline
PUB. DATE
February 2007
SOURCE
Farmers Weekly;2/9/2007, Vol. 146 Issue 6, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the suggestion of consumer trends analyst Paul Flatters at the "Meat and Livestock Commission's Outlook 2007" conference that meat producers should use the story of their food to encourage consumers to buy their product. He says that an increasing affluence and concerns over globalization and the fear that local skills and foods are being lost are encouraging people to think more about their food.
ACCESSION #
24525484

 

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