Tell your story to sell your meat, urges analyst

Stocks, Caroline
February 2007
Farmers Weekly;2/9/2007, Vol. 146 Issue 6, p31
Trade Publication
The article reports on the suggestion of consumer trends analyst Paul Flatters at the "Meat and Livestock Commission's Outlook 2007" conference that meat producers should use the story of their food to encourage consumers to buy their product. He says that an increasing affluence and concerns over globalization and the fear that local skills and foods are being lost are encouraging people to think more about their food.


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