TITLE

The art of IT as a revenue generator

AUTHOR(S)
Ptak, Richard
PUB. DATE
November 1999
SOURCE
Network World;11/01/99, Vol. 16 Issue 44, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the role that information technology organizations are expected to play in corporate revenue-building and producing activities. Need for IT groups to demonstrate how technologies can attract new customers, increase sales, and deliver competitive advantage; Vendors' recognition of the commercial benefit of helping their IT clients become revenue generators.
ACCESSION #
2451493

 

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