The art of IT as a revenue generator

Ptak, Richard
November 1999
Network World;11/01/99, Vol. 16 Issue 44, p57
Trade Publication
Examines the role that information technology organizations are expected to play in corporate revenue-building and producing activities. Need for IT groups to demonstrate how technologies can attract new customers, increase sales, and deliver competitive advantage; Vendors' recognition of the commercial benefit of helping their IT clients become revenue generators.


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