TITLE

From sensation to sequel

AUTHOR(S)
Shoebridge, Neil
PUB. DATE
February 2007
SOURCE
BRW;2/15/2007, Vol. 29 Issue 6, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on the emergence of the Disney Channel as a very profitable pay-television arm of Walt Disney Co. The Disney Channel, with its strong and growing collection of brands based on television programs for teenagers and pre-teens, has even surpassed its parent company in terms of its marketing muscle and ability to create powerful brands from scratch.
ACCESSION #
24509293

 

Related Articles

  • Pay TV overpowers Midia `98. Hopewell, John; Ochoa, Christina // Variety;06/22/98, Vol. 371 Issue 7, p29 

    Reports that pay television fell over the third edition of Midia 1998, a Latin American film and television market held in Madrid on June 18, 1998. Challenges faced by Midia; Participants in the market; Explosion of cable and satellite television in Spain and Latin America.

  • NUMBER.  // Broadcasting & Cable;1/25/2016, Vol. 146 Issue 4, p25 

    The article focuses on the percentage of the U.S. pay television base that is expected to subscribe to so-called skinny bundles in 2020.

  • I Want My Pay TV.  // Latin Trade (English);Oct2002, Vol. 10 Issue 10, p50 

    Presents a graphical representation of the growth of pay for television subscription in Latin America from 1998 to 2001.

  • Cablers try digital entry. Foreman, Liza // Variety;07/26/99, Vol. 375 Issue 10, p24 

    Unveils plans for the relaunch of the digital pay television (TV) market and Premiere World in Germany. Role of Leo Kirch in the digital pay TV market; TV network executives who are participating in the launching; Applicants for digital pay TV.

  • AXN increases relevance to go up against terrestrials. Francis, Leithen // Media: Asia's Media & Marketing Newspaper;11/29/2002, p19 

    Focuses on development plans of action and adventure pay-television channel AXN to increase its viewership in Indian subcontinent. Special program started by the channel for its viewers in South Asia; Reason for launching the India special program; Advertising support received by the program.

  • Govt static for pay TV licensees. Bilan, Rica // Telecom Asia;Oct2000, Vol. 11 Issue 10, p20 

    Reports that pay television licensees in Hong Kong, China, are still in negotiations with the Chinese government over licensing fees two months after licenses were announced. Number of pay TV licenses issued; Conditions set by the government in relation to pay TV licenses; Aims in the issuance...

  • Latin love for pay TV could be fading. Paxman, Andrew // Variety;02/08/99, Vol. 373 Issue 12, p39 

    Reports on the results of a study on pay television in Latin America. Growth of the market; Effects of currency devaluation on the United States cablers; Increase in advertising sales.

  • Hong Kong's pay TV reform hits bumps. Hansen, Jeremy // Daily Variety;11/01/2000, Vol. 269 Issue 43, p8 

    Reports on developments concerning pay television in Hong Kong, China. Percentage of the population catered to by the television service; Television companies that provide pay services; Impact of political events on the status of pay television in the country.

  • Execs Fret Studios' VOD Foot-Dragging. Umstead, R. Thomas // Multichannel News;03/05/2001, Vol. 22 Issue 10, p26 

    Reports on the discussion of prospects for long-term video-on-demand (VOD) agreements during the 2001 Paul Kagan Associates Inc. Video-on-Demand Summit. Content providers' inability to secure major Hollywood film titles; Need for studios to realize the revenue potential of pay per view.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics