Smart cookies

Goldschmidt, Bridget
March 2007
Progressive Grocer;3/1/2007, Vol. 86 Issue 3, p36
Trade Publication
This article discusses how companies market their cookies and crackers positioned as products with health benefits. Data from ACNielsens' LabelTrends show that for the 52 weeks ending December 2, 2006, sales of low-fat cookies were up 17.7% and sugar-free flavored snack crackers 40.6% from 2005. To promote its gluten-free products, Pamela's Products supplies samples and information as well as giveaway items for events that bring customers to a store. Festival Foods places its health snacks in the natural food selection.


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