TITLE

Crossing over

AUTHOR(S)
McTaggart, Jenny
PUB. DATE
March 2007
SOURCE
Progressive Grocer;3/1/2007, Vol. 86 Issue 3, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article features the Latino-themed Carnival Super Market flagship from Minyard Food Stores, located in Dallas, Texas. The themes of the store, include freshness and value, as evidenced in the product selection, low prices and lively decor. Although 70% of shoppers within a three-mile radius from the store are of Hispanic descent, Minyard makes sure its positioning does not deter other customers from shopping there. Produce accounts for 14% of sales in the Carnival unit, while meat and seafood sales comprise 20%. INSETS: Texas-size service;Carnival in the making.
ACCESSION #
24498157

 

Related Articles

  • Carnival's Ethnic Fiesta. Mitchell, Richard // Meat & Deli Retailer;Mar2007, Vol. 6 Issue 2, p52 

    The article describes the strategy employed by Carnival Supermarkets Inc. to target the Hispanic American market in the Dallas/Fort Worth, Texas area. It has opened a Hispanic-oriented store in the Oak Cliff section of Dallas. Most employees of the Hispanic-oriented store are bilingual, even...

  • Crossing over. McTaggart, Jenny // Progressive Grocer;4/1/2008 The Collection, Vol. 87, p54 

    The article features Carnival Super Market in Dallas, Texas, one of the publication's Store of the Month. Based on the article, the store is a Latino-themed food market tailored for the residents of Dallas' diverse Oak Cliff neighborhood. Zaragoza Ramos, senior vice president (SVP) of Minyard...

  • In-store dental service opens ... wide ... for Carnival customers. Duff, Mike // Retailing Today;4/14/2008, Vol. 47 Issue 4, p5 

    The article reports on the launch of All Smiles Dental and Orthodontics practice at a newly remodeled 55,000-square-foot Carnival Super Market of Minyard's in Plano, Texas. According to Minyard's vice president of pharmacy Ron Peters, free dental screenings is an important part of the services...

  • Carnival's services resonate with Hispanic shoppers. Duff, Mike // Retailing Today;10/9/2006, Vol. 45 Issue 18, p6 

    The article reports on the opening of a prototype flagship store by Minyard's Carnival Super Market that includes a MedExpress "Clinica" in support of a strategy to make customers as comfortable with the store in Texas. According to CEO Michael Byars, the company aims to boost the store's appeal...

  • Carnival focus of growth.  // Retailing Today;10/9/2006, Vol. 45 Issue 18, p6 

    The article presents a critical evaluation of the success of Minyard's new flagship store under the Carnival banner in Texas. According to CEO Michael Byars, the focus on Carnival was prompted by its core market, the Hispanics. However, while the new location presents a fresh prototype for...

  • Minyard CEO Touts Carnival Prototype as Vanguard. Zwiebach, Elliot // SN: Supermarket News;8/28/2006, Vol. 54 Issue 35, p1 

    The article reports on the schedule opening of a prototype grocery ground-up store by Minyard Food Stores under its Carnival business in Dallas, Texas on August 30, 2006. The prototype is the culmination of 18 months of extensive consumer research to develop a signature market that communicates...

  • In Wal-Mart's shadow. Francis, Robert // Fort Worth Business Press;2/12/2007, Vol. 20 Issue 7, p1 

    The article presents the diversification of Minyard Food Stores Inc. of its products to stay competitive in 2007. Minyard now offers 520 varieties of fruits and vegetables, 120 seafood products and 620 meat products. The store also features an on-site tortilleria and a bakery that targets the...

  • Minyard to Boost Hispanic Offering. Chater, Amanda // SN: Supermarket News;7/18/2005, Vol. 53 Issue 29, p29 

    Reports on the plan of Minyard Food Stores to launch a private label Center Store Hispanic and non-Hispanic products in Coppell, Texas in fall 2005. Details of the company's plan for the private label according to Minyard CEO and managing partner Ron Johnson; Business operations of the company;...

  • Carnival Atmosphere. Zwiebach, Elliot // SN: Supermarket News;9/11/2006, Vol. 54 Issue 37, p28 

    The article reports on the opening of a Carnival prototype store in Dallas, Texas by Minyard Food Stores. The store offers an array of amenities designed to appeal to Hispanic shoppers. Among the amenities are a kitchen offering a variety of freshly made authentic Mexican foods, meat department,...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics