TITLE

Can Text Messaging Prop Up ARPU?

AUTHOR(S)
Morse, Joni
PUB. DATE
March 2007
SOURCE
Wireless Week;3/15/2007, Vol. 13 Issue 6, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article considers text messaging as a source of revenue of several companies. The average revenue per user for data services of wireless carriers is on the rise as text messaging leads in the data revenue stream. The article also discusses pay-per-use versus monthly fee plans, the plan of 3G networks to deliver mobile content and bullish prospects for mobile content usage.
ACCESSION #
24496706

 

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