Penguin's 2007 Performance to Be Reverse Of '06 Backlist Strategy

March 2007
Book Publishing Report;Mar2007, Vol. 32 Issue 3, p5
Trade Publication
The article reports that Penguin Group USA Inc. has appeared on a course to emphasize frontlist titles in 2007 after the blacklist books took center stage for the publisher in 2006 in the U.S. London, England-based Pearson PLC, the parent of the trade publisher, in its release of preliminary sales data in February has reported that Penguin's 2006 revenue has rose about 3& on an underlying basis.


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