What are the Functions of Corporate Home Pages?

Sullivan, Jeremiah
July 1999
Journal of World Business;Summer99, Vol. 34 Issue 2, p193
Academic Journal
Researchers have identified a number of functions performed by corporate home pages on the World Wide Web. Although commerce and marketing functions are growing, they may be of minor importance in the evolving Internet strategies of corporations. The research presented here examined the functions of corporate home pages in the United States, Germany, and Japan, guided by theories in management studies and communications technology research. Results suggest that image creation rather than marketing, cost control, stakeholder relations, or disclosure is the major function of corporate home pages in each of the countries studied. This raises the question of why image creation is so important.


Related Articles

  • Factors influencing the potential of the e-market in the country. Tumbas, Pere; Matković, Predrag; Pupovac, Ljubomir // TTEM- Technics Technologies Education Management;2011, Vol. 6 Issue 4, p1265 

    The rapid development of Information and Communication Technologies (ICT) can freely be said to have marked the past century. This is the reason why last century is often referred to as the 'century of information'. A new concept of business operations, using ICT, also known as e-Business, is...

  • Corporate Websites and Social Media - New Ways of Digital Marketing. Hundertmark, Ralf // ASEANAffairs;Sep/Oct2010, Vol. 4 Issue 5, p82 

    The article presents the author's view on the significance of online social media and corporate web sites to digital marketing. The author mentions that these innovative technologies can hasten the marketing process and notes how these technologies can aid in finding prospective clients. The...

  • THE "ENTERPRISE ARCHITECT" - A NEW APPROACH TO BUSINESS INFORMATICS MANAGEMENT. HELFERT, MARKUS; DOUCEK, PETR; MARYSKA, MILOS // Quality Innovation Prosperity / Kvalita Inovácia Prosperita;2013, Vol. 17 Issue 1, p67 

    The article provides information on the role played by enterprise architect in the corporate practice of the Czech Republic market. The primary source for definition roles was the theoretical information offered by the Council of European Professionals Informatics Societies (CEPSIS). It mentions...

  • Preparing for Tomorrow Through Education and Workforce Development.  // South Carolina Business Journal;Oct2006, Vol. 25 Issue 10, p2 

    The article discusses the rapid technological progress and communications technologies which are greatly affecting investment and productivity growth in South Carolina. The economy is unpredictable and in order to compete in a global economy, South Carolina must focus on the entire education...

  • All together now. Morris, Peter // BRW;2/8/2007, Vol. 29 Issue 5, p65 

    The article stresses the importance of innovation in communication to business which requires closer contact in Australia. According to the federal Treasury, the tyranny of distance has placed an historical ceiling on Australia's productivity. The author notes that being close to suppliers,...

  • Mining the Internet: Web 2.0 technologies and community stakeholder engagement. Mullard, Zoë; Van Zyl, Dirk // Mining Engineering;Oct2009, Vol. 61 Issue 10, p30 

    The article explores communications technology innovations and promotes Internet-based tools that influence businesses and stakeholders in the mining industry. It states that mine operations are driven by the development of information and communications technologies such as in the area of...

  • ZNAÄŒAJKE RAÄŒUNOVODSTVENOGA INFORMACIJSKOG SUSTAVA PODUZETNIKA. Tokić, Marija; Proklin, Marina // Ekonomski Vjesnik;2011, Vol. 24 Issue 2, p294 

    Information has always presented an important factor of human activity. As a resource that guided human activity, information was gathered, stored, analysed and distributed in different ways throughout the history. Today, information system is a necessity in the global business system....

  • Computer Business: QR Codes: A Marketer's Fantasy Come True. Render, Angela // Writers' Journal;Sep/Oct2011, Vol. 32 Issue 5, p10 

    The article offers information on quick response (QR) codes and their implication for writers. It mentions that through the codes, a print medium can be transformed into a direct-response communication technology. It notes that the innovation is essential to writers because they can use it to...

  • ULOGA ICT-A U UNAPREĐENJU POSLOVANJA TURISTIÄŒKIH AGENCIJA. Šušić, Vukašin; Đorđevic, Dejan Ž. // Economic Themes;Dec2011, Vol. 49 Issue 4, p681 

    Modern information and communication technologies have influenced the changes in the way of travel agency business - tour operators and retailers, in the direction of the efficiency increase and speed of operation as well as in providing quality tourist services. Nowadays, with the use of these...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics