International Performance of Multinationals: A Hybrid Model

Homin Chen
July 1999
Journal of World Business;Summer99, Vol. 34 Issue 2, p157
Academic Journal
This study examines multinationals' performance using a hybrid model. By considering firm-specific assets hypothesis, this study incorporates the structure-conduct-performance paradigm and entry mode choice to develop and test a theoretical argument for international performance. Taiwanese MNCs are chosen to test both the validity of the overall framework and the importance of factors influencing the international entry modes and market performance. The results show that both marketing strategies and entry modes have significant impact on market performance. In addition, firm-specific assets have substantial influence on marketing strategies and entry modes. The empirical finding of this study support the argument that the hybrid framework provides the basis for a more comprehensive theoretical understanding.


Related Articles

  • Executive Summaries.  // Journal of International Marketing;2007, Vol. 15 Issue 3, piii 

    Managerial Assessments of Export Performance: Conceptual Framework and Empirical Illustration (Adamantios Diamantopoulos and Nikolaos Kakkos) Product Ethnicity: Revisiting the Match Between Products and Countries (Jean-Claude Usunier and Ghislaine Cestre) When, How, and with What Success? The...

  • 2009 HONOMICHL TOP 50 REPORT. Honomichl, Jack // Marketing News;6/30/2009, Vol. 43 Issue 11, p12 

    An analysis of the 2009 Honomichl Top 50 Report is presented. The report provides information about market research firms in the United States and their revenue growth. Data shows the amount of spending allocated for marketing, advertising, and public opinion research. Non-U.S. or international...

  • Reducing Uncertainty in the Emerging Market Entry Process: On the Relationship Among International Experiential Knowledge, Institutional Distance, and Uncertainty. Hilmersson, Mikael; Jansson, Hans // Journal of International Marketing;Dec2012, Vol. 20 Issue 4, p96 

    In three institutional environments, this study examines the uncertainty-reducing effects of experiential knowledge of varying specificity in the market entry process. The goal of the study is to answer the research question: What is the uncertainty-reducing effect of experiential knowledge of...

  • Developing Effective Marketing Strategies for the Japanese Market: A Review of the Literature. Hirokawa, Shinichi; Tsai-Ling Wu // International Journal of Management;Sep2012 Part 2, Vol. 29 Issue 3, p207 

    Japan, as the world's third largest economy, continues to be attractive to international exporters and investors. It is our argument that the forces of change that led originally to new and bigger opportunities remain the same, despite surface differences. This paper explores some of the key...

  • Foreign Market Entry Timing Revisited: Trade-Off Between Market Share Performance and Firm Survival. Murray, Janet Y; Ju, Min; Gao, Gerald Yong // Journal of International Marketing;Sep2012, Vol. 20 Issue 3, p50 

    This study revisits the impact of entry timing on the performance of foreign-invested firms. The authors posit that balancing between market share performance and firm survival is critical for foreign firms to capitalize on early-mover advantages. Using a longitudinal data set of 25,513 foreign...

  • INTERNATIONAL EXPANSION BY NEW VENTURE FIRMS: INTERNATIONAL DIVERSITY, MODE OF MARKET ENTRY, TECHNOLOGICAL LEARNING, AND PERFORMANCE. Zahra, Shaker A.; Ireland, R. Duane; Hitt, Michael A. // Academy of Management Journal;Oct2000, Vol. 43 Issue 5, p925 

    An increasing number of new venture firms are internationalizing their business operations early in their life cycles. Previous explanations of this trend have focused on the importance of technological knowledge, skills, and resources for new ventures' international expansion. However, little...


    How fast do firms expand in a foreign market after their initial entry? Under what conditions is it beneficial or detrimental for a firm to move fast in setting up subsequent subsidiaries? We attempt to answer these questions by investigating the relationship between the timing of post-entry...

  • The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities. Zhou, Lianxi; Wu, Aiqi; Barnes, Bradley R. // Journal of International Marketing;Dec2012, Vol. 20 Issue 4, p25 

    In an emerging market context, this article examines the impact of early international market entry on marketing capability development and performance outcomes in young and small entrepreneurial firms. The authors identify the importance of marketing capabilities and the boundary conditions...

  • An analysis of cultural impact on international business performance via foreign market entry mode: case of South Korean MNCs. Cheong-A Lee; Ho-Yeol Bang; Jong Wook Ha; Joo Young Lee; Young Hee Yun Kim // Journal of Management & Marketing Research;Mar2011, Vol. 7, p1 

    Research on the entry mode of multinational companies (MNCs) to a new market has been one of the major topics in the international business, and the cultural factor has been regarded as one of the major factors to explain the entry mode selection of MNCs. Based on the development on the cultural...


Read the Article


Sign out of this library

Other Topics