Reversal of Fortune

Stavros, John
March 2007
Marketing Health Services;Spring2007, Vol. 27 Issue 1, p40
Academic Journal
The article explains the new trend allowing healthcare consumers to access pricing and quality information. This marketing tool will allegedly become commonly used and therefore decrease the rise in healthcare costs. The administration behind U.S. President George W. Bush proposed the health savings accounts to control healthcare spending. Initially enrollment among Americans was encouraging, however after three years the results indicated otherwise. Researchers must determine what the actual cost of healthcare service is before a worthwhile program can be enacted.


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