ROUND Bounty

Meade, Christine M.
March 2007
Marketing Health Services;Spring2007, Vol. 27 Issue 1, p23
Academic Journal
The article reports on an approach to improve the interaction between nurses and healthcare patients. Service quality is a constant theme and is based on what the patients and families expect and how well that service is actually presented. A proactive team comprised of nurses, hospital administrators and healthcare marketing professionals studied and created a tool to ensure facility effectiveness. Nurses, not surprisingly, were apprehensive about incorporating another duty to their daily schedules. The rounding practice was restructured based on essential patient needs for one and two hour cycles. Specific rounding actions, long term follow up and future considerations are discussed as patients and nursing staff experience the mutual benefits of this protocol.


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