Allan, Barbara L.; Cook, Nancy
March 2007
Marketing Health Services;Spring2007, Vol. 27 Issue 1, p18
Academic Journal
The article discusses the need for research before investing in new or expanded healthcare facilities. Preliminary stages include statements of the clear objectives and desired benefits of the initial research process. Publicity regarding the quality improvement and or development normally improve community image and awareness. Soliciting input from all perspectives is crucial including the healthcare staff, patients, patients' families, third party payors, referring professionals and community leaders and citizens who may lead to or refer future patients and donors. A marketing research guide, needs assessment list and case studies are included.


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