Bringing health care consumerism inside: The communications campaign

Hone, Frank
March 2007
Employee Benefit News;Mar2007, Vol. 21 Issue 3, p11
The article discusses the implementation, communication and measurement of results of a health care consumerism initiative in the workplace. It emphasizes that the essence of a successful health care consumerism is behavior change among employees. It suggests that firms can begin to work toward changing the behavior of their people by using the same principles of consumer behavior change that advertisers use. Steps that can help create a strong path to meaningful behavior change are enumerated.


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