Price Transparency Begins at Home

Robinson, James C.
March 2007
Frontiers of Health Services Management;Spring2007, Vol. 23 Issue 3, p25
The author focuses on the principles of cost-based pricing in the U.S. He contends that pricing strategy is one component of organizational strategy. It is right to develop a coherent strategy for setting a structure of prices that combines an external, market-facing perspective on the value of particular services to particular outcomes with an internal, organization-facing perspective on the cost of offering those services to customers.


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