No effect on sales so far

February 2007
Farmers Weekly;2/16/2007, Vol. 146 Issue 7, p11
Trade Publication
The article reports on the observation that the avian flu outbreak has no big effect on sales of poultry in Great Britain in February 2007. It is noted that consumers appear to have brushed off any food safety fears surrounding avian flu. According to a spokeswoman for Waitrose, there are signs that sales of poultry are improving. There had been a slight drop in sales of Bernard Matthews products, but its own-label chicken had steady sales.


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