Rusu, Alina S.; Bencic, Aurora
March 2007
Journal of Cognitive & Behavioral Psychotherapies;Mar2007, Vol. 7 Issue 1, p27
Academic Journal
Evolutionary psychologists generally combine sexual selection theory and empirical research to identify mating strategies in humans. The theory behind the current literature on human mating is the theory of parental investment (Trivers, 1972), which states that during mate search, given the asymmetry in parental investment of the two sexes, females should focus on attributes reflecting resources, whereas males should focus on indicators of health and fertility. Our study is an investigation of mating strategies reflected by the Romanian market of personal advertisements. We performed the content analysis of 400 personal advertisements placed online by heterosexual Romanian advertisers. Our findings are in agreement with Trivers's predictions and with other similar studies. Thus, Romanian men offered resources and were more interested in younger partners and in attributes signaling health and fertility. Romanian women were significantly more interested than men in older partners and in attributes reflecting wealth of the sought partners. Romanian women appear to be well attuned to their market value, whereas men overestimate themselves. Our study is, to our knowledge, the first one to investigate the Romanian advertisements market from an evolutionary psychological perspective, with a potential impact on the cognitive-behavioral therapy of couples and families.


Related Articles

  • SIZE HER UP IN SECONDS. Haberek, Randy // Joe Weider's Muscle & Fitness;Aug2003, Vol. 64 Issue 8, p126 

    Presents tips for men in sizing up women by looking at her profiles. Key features of the women; Her type of guy.

  • Sexual Strategies Theory and Internet Personal Advertisements. Dawson, Bryan Leighton; McIntosh, William D. // CyberPsychology & Behavior;Oct2006, Vol. 9 Issue 5, p614 

    Sexual Strategies Theory supposes that certain characteristics—namely, physical attractiveness in women and dominance and the ability to provide material resources in men—are highly desirable to potential mates because they are evolutionarily advantageous. However, socially based...

  • "Men We Can't Say No To". Beland, Nicole; Dominus, Susan; Hepola, Sarah; Burhardt, Majka // Men's Health;Sep2004, Vol. 19 Issue 7, p174 

    Describes the personalities of men that attract women. Balance of being good and bad; Ability to laugh at himself; Interest in outdoor activities.

  • 69 THINGS YOU DON'T KNOW ABOUT MEN. Savage, James // Cleo;Jun2004, Issue 380, p116 

    Presents information on the things women do not know about men. Men like threesome but felt awkward asking for its; Efforts to hide their physical flaws; Most men believe that sex with prostitutes is not cheating.

  • DIGGING FOR GOLD. Couture, Joseph // Xtra (Toronto);11/13/2003, Issue 497, p9 

    Presents an article on the relationship of gay men with gold diggers or a person whose interest is chiefly material gain. Disadvantage of one-sided relationships; Reason for the existence of gold diggers and one-sided relationships.

  • 99 Ways to Read a Man. Alexander, Brian // Glamour;Dec2003, Vol. 101 Issue 12, p182 

    Offers several clues for women on how to assess a man as a potential partner. Signs that a man will still find a woman desireable even when she is 50 years old; Signs that a man is good in bed; Signs that a man lacks creativity in bed; Signs that a man will cheat on a woman; Signs of an honest...

  • READING BETWEEN THE LINES.  // Cleo;Jun2003, Issue 368, p66 

    Focuses on the perception of men towards several characteristics of single women. Matured outlook; Personality.

  • Mixed Support for Sexual Selection Theories of Mate Preferences in the Swedish Population. Gustavsson, Linda; Johnsson, Jörgen I.; Uller, Tobias // Evolutionary Psychology;2008, Vol. 6 Issue 4, p575 

    Evolutionary theory predicts the existence of relatively stable sex differences in partner preferences with, for example, males being more concerned with traits predicting high fertility and females with traits predicting high resource availability. We tested three predictions using personal...

  • Pleiotropy, “sexy” traits, and speciation. Shaw, Kerry L.; Ellison, Christopher K.; Oh, Kevin P.; Wiley, Chris // Behavioral Ecology;Nov2011, Vol. 22 Issue 6, p1154 

    The evolution of mating signals and preferences assists speciation by facilitating assortative mating within diverging lineages, thereby closing down conduits of gene flow between lineages. However, sexual communication traits are frequently subject to stabilizing selection, suggesting that new...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics