TITLE

AstraZeneca Builds Relationships with Roska Direct

PUB. DATE
October 1999
SOURCE
Pharmaceutical Executive;Oct99, Vol. 19 Issue 10, p104
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the hiring of Roska Direct company by AstraZeneca company to improve physician relationships in one of the company therapeutic markets. Details on how Roska does its research work; Strategies on how to get patients to come back.
ACCESSION #
2439837

 

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