2 Web auto-buying services launch new ad campaigns

Gilbert, Jennifer; Halliday, Jean
October 1999
Automotive News;10/25/1999, Vol. 74 Issue 5845, p58
Trade Publication
Reports on the introduction of advertising campaigns by Internet automobile-buying services in the United States. CarsDirect.com's campaign to prove the company's worth despite it being only five months old; Consumers and car dealers as target of Cars.com's advertising blitz.


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