TITLE

2 Web auto-buying services launch new ad campaigns

AUTHOR(S)
Gilbert, Jennifer; Halliday, Jean
PUB. DATE
October 1999
SOURCE
Automotive News;10/25/1999, Vol. 74 Issue 5845, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the introduction of advertising campaigns by Internet automobile-buying services in the United States. CarsDirect.com's campaign to prove the company's worth despite it being only five months old; Consumers and car dealers as target of Cars.com's advertising blitz.
ACCESSION #
2439358

 

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