Toyota campaign woos Aussie women

Hornery, Andrew
October 1999
Automotive News;10/25/1999, Vol. 74 Issue 5845, p43
Trade Publication
Reports on Toyota Motor Corp.'s female-oriented campaign called Toyota Women's Program that shows gowns created by fashion designers inspired by the Echo automobile. Feature of cars in advertorials designed to look like fashion spreads; Presentation of Toyota cars in environments more appealing to women that traditional dealerships and motor shows.


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