TITLE

Toyota campaign woos Aussie women

AUTHOR(S)
Hornery, Andrew
PUB. DATE
October 1999
SOURCE
Automotive News;10/25/1999, Vol. 74 Issue 5845, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Toyota Motor Corp.'s female-oriented campaign called Toyota Women's Program that shows gowns created by fashion designers inspired by the Echo automobile. Feature of cars in advertorials designed to look like fashion spreads; Presentation of Toyota cars in environments more appealing to women that traditional dealerships and motor shows.
ACCESSION #
2439335

 

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