TITLE

Infiniti sees net gain from tennis sponsorship

AUTHOR(S)
Collins, Nathan
PUB. DATE
October 1999
SOURCE
Automotive News;10/25/1999, Vol. 74 Issue 5845, pAM26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Infiniti's sponsorship of the men's division of the 1999 U.S. Open tennis tournament in New York, marking the 11th year of sponsorship. Prize money given to winner Andre Agassi; Consistency of the company's sponsorship of sports events with the brand image it is trying to build.
ACCESSION #
2439329

 

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