Infiniti sees net gain from tennis sponsorship

Collins, Nathan
October 1999
Automotive News;10/25/1999, Vol. 74 Issue 5845, pAM26
Trade Publication
Reports on Infiniti's sponsorship of the men's division of the 1999 U.S. Open tennis tournament in New York, marking the 11th year of sponsorship. Prize money given to winner Andre Agassi; Consistency of the company's sponsorship of sports events with the brand image it is trying to build.


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