TITLE

Acura's new strategy: Downscale upscale

AUTHOR(S)
Washington, Frank S.
PUB. DATE
October 1999
SOURCE
Automotive News;10/25/1999, Vol. 74 Issue 5845, pAM24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the brand advertising campaign of American Honda Motor Corp.'s Acura Division that positions the Acura automobile a premium step up from Ford and Honda. Acura RL as the company's flagship; Goal of the company in its campaign.
ACCESSION #
2439325

 

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