TITLE

Suzuki gives it the old college try

AUTHOR(S)
Reisinger, Jennifer
PUB. DATE
October 1999
SOURCE
Automotive News;10/25/1999, Vol. 74 Issue 5845, pAM24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on American Suzuki Motor Corp.'s sponsorship of the Heisman Trophy award and the Heisman Heroes series in association with Time Inc. and Turner Broadcasting System Inc. Move as the most integrated advertising campaign for the company in the United States; Inclusion of tie-ins with television, magazines and the Internet; Company's move to strengthen its image in the U.S. market.
ACCESSION #
2439323

 

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