Out of the wild

King, Jenny
October 1999
Automotive News;10/25/1999, Vol. 74 Issue 5845, pAM24
Trade Publication
Reports on the television advertisement for the Land Rover Discovery sport utility vehicle which pushes a homier image. Rover's use of TV to convey its family-friendly message; Increase in the sales of the Discovery through the first nine months of 1999.


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