TITLE

Out of the wild

AUTHOR(S)
King, Jenny
PUB. DATE
October 1999
SOURCE
Automotive News;10/25/1999, Vol. 74 Issue 5845, pAM24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the television advertisement for the Land Rover Discovery sport utility vehicle which pushes a homier image. Rover's use of TV to convey its family-friendly message; Increase in the sales of the Discovery through the first nine months of 1999.
ACCESSION #
2439322

 

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