TITLE

Eclipse ads have edge, attitude

AUTHOR(S)
Bernstein, Marty
PUB. DATE
October 1999
SOURCE
Automotive News;10/25/1999, Vol. 74 Issue 5845, pAM16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Mitsubishi's television advertising campaign by Deutsch LA Inc. for the Eclipse automobile. Target audience of the ad created with intelligence, wit, style and humor; Ad's communicating in terms that the viewers understand; Description of ads.
ACCESSION #
2439319

 

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