Once again, the big guys are scrambling

Jackson, Kathy
October 1999
Automotive News;10/25/1999, Vol. 74 Issue 5845, pAM10
Trade Publication
Focuses on automobile makers' complaints about the `bigness' and reach theory that television networks preach in relation to advertisements. Network shows' aiming at the Generation X hipsters; Lack of a good measurement system; Importance of databases needed by networks to share with their advertisers.


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