TITLE

Once again, the big guys are scrambling

AUTHOR(S)
Jackson, Kathy
PUB. DATE
October 1999
SOURCE
Automotive News;10/25/1999, Vol. 74 Issue 5845, pAM10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on automobile makers' complaints about the `bigness' and reach theory that television networks preach in relation to advertisements. Network shows' aiming at the Generation X hipsters; Lack of a good measurement system; Importance of databases needed by networks to share with their advertisers.
ACCESSION #
2439315

 

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