TITLE

Honda, ad agency still going strong after 25 years

AUTHOR(S)
Halliday, Jean
PUB. DATE
October 1999
SOURCE
Automotive News;10/25/1999, Vol. 74 Issue 5845, pAM8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the stability of the advertising relationship between American Honda Motor Co. and Rubin Postaer & Associates, which started in 1974. Tagline used in every Honda nameplate until 1983; Provision of individual tags for each Honda nameplate after the 1998 model year.
ACCESSION #
2439314

 

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