No 'Take 2'

Halliday, Jean
October 1999
Automotive News;10/25/1999, Vol. 74 Issue 5845, pAM4
Trade Publication
Presents highlights of the first live commercial for the Ford Focus automobile. Location; Airing of the 30-second spot during the 1999 MTV Music Video Awards; Cable television host Annabelle Gurwitch as endorser.


Related Articles

  • Shift Into High Gear. Irwin, Tanya // Adweek Southeast Edition;09/20/99, Vol. 20 Issue 38, p20 

    Focuses on the live television broadcasting advertisement of Ford Focus car produced by J. Walter Thompson (JWT). Reasons for doing a live advertising campaign according to Bruce Rooke, JWT executive creative director; Details on the three live advertisements featuring comedienne Annabelle...

  • $100 mil. backs JWT's launch of Ford focus. Irwin, Tanya // Adweek Eastern Edition;6/28/1999, Vol. 40 Issue 26, p4 

    Reports the advertising contract between Ford Motor Corp. and J. Walter Thompson for the launch of Ford Focus in Detroit, Michigan. Organizers of advertising campaign; Cost associated in the launching; Integration of Internet in the ad campaign conceptualization; Target market of the ad.

  • Ford debates strategy for launch of Puma.  // Advertising Age;3/10/1997 Supplement, Vol. 68, pi2 

    Announces that Ford Motor Co. is talking to advertising agencies Ogilvy & Mather and Young & Rubicam for its estimated $15 million launch campaign of the Ford Puma, the first low-volume European niche vehicle built by Ford. Speculations about a decision; Pricing for the Puma; Expected debut date.

  • Pick of the week.  // Campaign;07/25/97, Issue 30, p19 

    Presents a photograph of the advertising campaign entitled `Bullitt' for the automobile Ford Puma in Great Britain.

  • Campaign Promotion in association with Facebook: Connected Campaign of the Month - Ford EcoSport.  // Campaign;2/28/2014, p31 

    The article reviews the promotional campaign for the Ford EcoSport car that was launched through Facebook by Partners Blue Hive and Mindshare.

  • Cat's Entertainment!  // People;6/23/2003, Vol. 59 Issue 24, p126 

    Meow TV offers video segments tailored to felines (" Squirrel Alert"), plus comedy bits (a news story about rehabilitation for catnip addicts) meant to appeal to the other, less important viewers in the house, the ones trained to change the cat litter and operate the remote. Meow TV is hosted...

  • THE AXE FILES. Cruz, Gilbert // Entertainment Weekly;3/3/2006, Issue 866, p105 

    The article provides information on the book, Fired!, by Annabelle Gurwitch and presents the work dismissal experiences of some actors in the U.S.

  • FOUR WAYS TO SURVIVE BEING FIRED. Baker, Stacy // Shape;Jun2007, Vol. 26 Issue 10, p44 

    The article presents tips given by comedian Annabelle Gurwitch on what to do when one is fired from the job. She advises that people should call their closest friends to share their feelings. Secondly, she says that it is important to be honest to oneself because there is dignity in honesty. She...

  • Viewers to use Net to alter Focus ads. Connelly, Mary // Automotive News;03/06/2000, Vol. 74 Issue 5864, p35 

    No abstract available.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics