Oldsmobile events target younger audience

Reisinger, Jennifer
October 1999
Automotive News;10/25/1999, Vol. 74 Issue 5845, pAM4
Trade Publication
Reports on Oldsmobile's sponsorship of the Hard Rock Rockfest, a festival concert held June 5, 1999 at the Atlanta Motor Speedway in Georgia. Performers at the event; Company's catering to the youthful crowd with the sponsorship of the Alero Olympic Beach Volleyball series; Amount spent by the company with the youth-oriented MTV in the first quarter of 1999. INSET: Old shops for new ideas by Jean Halliday.


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