BMW boss: We learned from Lexus

Geist, Laura Clark
October 1999
Automotive News;10/25/1999, Vol. 74 Issue 5845, pAM4
Trade Publication
Reports on the impact of the introduction of the Lexus automobile from Toyota in the late 1980s on the marketing and product availability strategies of BMW according to Tom Purves, chairman of BMW (US) Holding Corp. Reason why baby boomers do not prefer European cars during the period.


Related Articles

  • BMW's Purves: Consistency, not complacency, wins the day. Cantwell, Julie // Automotive News;1/20/2003, Vol. 77 Issue 6021, p20 

    Focuses on responsibilities of Tom Purves, chief executive officer of the automobile company BMW Holding Corp. to improve business strategies of the company. Estimation of combined sales of two brands of the company; Importance of consistency in a business according to Purves.

  • BMW boss purves has his hands full. Henry, Jim // Automotive News;8/30/1999, Vol. 73 Issue 5835, p34 

    Interviews Tom Purves, chairman and chief executive officer of BMW (US) Holding Corp., on the plans of the company in relation to sales, marketing and distribution. Marketing of the Range Rover passenger car brands; Management of the BMW of North America; Location and production processes of...

  • Rover deal was bargain for BMW, Purves says.  // Automotive News;11/22/1999, Vol. 74 Issue 5849, p26 

    Interviews Tom Purves, chief executive officer of BMW Holding Corp. in the United States. Restructuring plan to increase the sales of the automobile Rover; Reason for undertaking such an effort.

  • Purves' top job: Keeping buyers happy. Henry, Jim // Automotive News;5/21/2001, Vol. 75 Issue 5931, p18 

    Interviews Tom Purves, chairman of United States-based BMW Holding Corp. Automobile brands that will be added by the firm to its lineup; Challenge of making customers happy; Belief of the automaker in efficiency; Reintroduction of the Mini.

  • Toyota prices Prius at $20,450.  // Automotive News;4/24/2000, Vol. 74 Issue 5871, p54 

    Reports on developments related to the automobile industry in the United States as of April 24, 2000. Price of Toyota Motor Corp.'s hybrid-powered Prius sedan; Planned light-duty pickup by American Honda Motor Co. Inc.; BMW Holding Corp. chief executive officer Tom Purves' concept of a car...

  • Purves: U.S. may be flat, but BMW still rising. Kurylko, Diana T. // Automotive News;5/21/2007, Vol. 81 Issue 6256, p26 

    An interview with Tom Purves, CEO at BMW of North America Inc. and BMW US Holding Corp in the U.S. is presented. When asked about the performance of BMW North America, he stresses that the company experienced a 5 percent growth in 2006. Purves stresses that the company's development of products...

  • BMW'S Purves seeks big changes. Henry, Jim // Automotive News;8/23/1999, Vol. 73 Issue 5834, p8 

    Reports on challenges ahead for Tom Purves, CEO and chairman of BMW (US) Holding Corp., also president of BMW of North America Inc. Combination of BMW and Land Rover operations; Importation of Rover passenger car brands; Expansion of dealer network; Increase of sales.

  • BMW picks Purves for top job in N. America. Henry, Jim // Automotive News;3/22/1999, Vol. 73 Issue 5811, p41 

    Reports that BMW (US) Holding Corp. tapped Tom Purves, head of sales and marketing for Rover Group, as chairman and CEO. BMW (US) Holding as parent of BMW North America and Land Rover North America; BMW boardroom reshuffle following ouster of CEO Bernd Pischetsrieder.

  • BMW has sales momentum heading into 2007. Kurylko, Diana T. // Automotive News;12/25/2006, Vol. 81 Issue 6235, p16 

    This article presents an interview with Tom Purves, CEO of BMW US Holding Corp. Purves said that he still advocates a minivanlike vehicle for North America in light of the slow sales of the Mercedes-Benz AG's R class automobile. He further said that a derivative of the 1-series subcompact will...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics