TITLE

BMW boss: We learned from Lexus

AUTHOR(S)
Geist, Laura Clark
PUB. DATE
October 1999
SOURCE
Automotive News;10/25/1999, Vol. 74 Issue 5845, pAM4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the impact of the introduction of the Lexus automobile from Toyota in the late 1980s on the marketing and product availability strategies of BMW according to Tom Purves, chairman of BMW (US) Holding Corp. Reason why baby boomers do not prefer European cars during the period.
ACCESSION #
2439308

 

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