Found Planet

Steiner, Christopher
February 2007
Forbes Asia;2/12/2007, Vol. 3 Issue 3, p22
This article talks about Capcom promoting Lost Planet, a game created for Microsoft's Xbox 360. Capcom has spent $20 million developing the game and will spend another $20 million promoting it. Capcom hired marketing executive Mark Beaumont to head the promotion. The first thing Beaumont did was change the way Capcom bought advertising in the West, which in the fiscal year ended March 2006 yielded only 30% of revenues for the company.


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