The Carrot Principle

Gostick, Adrian
March 2007
Leadership Excellence Essentials;Mar2007, Vol. 24 Issue 3, p17
The article discusses applying the carrot principle in employee management. The author states that the carrot principle can increase profitability and customer service levels. The author added that the principle can heighten employee engagement and satisfaction. The author also mentions managers who apply the carrot principle reward people for performing tasks that are valuable to the team.


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