Branded Developers

Younger, Jon; Smallwood, Norm; Ulrich, Dave
March 2007
Leadership Excellence Essentials;Mar2007, Vol. 24 Issue 3, p4
The article discusses the distinct characteristics of branded developers. The authors state that branded developers are looking for talented individuals who make long-term contributions as effective business and functional leaders. The authors also mention that branded developers create far greater flexibility in role and organization design.


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