TITLE

Branded Developers

AUTHOR(S)
Younger, Jon; Smallwood, Norm; Ulrich, Dave
PUB. DATE
March 2007
SOURCE
Leadership Excellence Essentials;Mar2007, Vol. 24 Issue 3, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the distinct characteristics of branded developers. The authors state that branded developers are looking for talented individuals who make long-term contributions as effective business and functional leaders. The authors also mention that branded developers create far greater flexibility in role and organization design.
ACCESSION #
24375315

 

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