Style and Substance

Kerrigan, Andy
March 2007
SGB;Mar2007, Vol. 40 Issue 3, p26
Trade Publication
The article focuses equipment and apparel for female golfers. The number of women golfers has been stable over the past year, and statistics from the National Golf Foundation are presented. Changing market trends put more importance on function as well as fashion, and several products that put an emphasis on style are discussed. Comments from Julies Snow,vice president of design at Cutter & Buck, are presented.


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