March 2007
SGB;Mar2007, Vol. 40 Issue 3, p14
Trade Publication
Several news briefs related to the sporting goods industry are presented. Asics Corporation has announced the unveiling of an updated brand logo, aimed at reflecting the momentum of the brand. High-end European skiwear brand Killy has signed a licensing agreement with the French snow sports/mountaineering brand Eider. Under Armour is launching its outerwear collection for Fall 2007, supported by a full-scale marketing campaign.


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