TITLE

NEWS BRIEFS

PUB. DATE
March 2007
SOURCE
SGB;Mar2007, Vol. 40 Issue 3, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Several news briefs related to the sporting goods industry are presented. Asics Corporation has announced the unveiling of an updated brand logo, aimed at reflecting the momentum of the brand. High-end European skiwear brand Killy has signed a licensing agreement with the French snow sports/mountaineering brand Eider. Under Armour is launching its outerwear collection for Fall 2007, supported by a full-scale marketing campaign.
ACCESSION #
24373689

 

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