New Balance Targets Dedicated Runners With NBX

Leand, Judy
March 2007
SGB;Mar2007, Vol. 40 Issue 3, p10
Trade Publication
The article focuses on New Balance Athletic Shoe Inc. And its new "NBx" marketing campaign. The initiative will consist of print advertising, online elements, outdoor guerrilla advertising and event sponsorship. Comments from Dave Shelbourne, New Balance's global team leader of the NBx division, are presented.


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