TITLE

New Balance Targets Dedicated Runners With NBX

AUTHOR(S)
Leand, Judy
PUB. DATE
March 2007
SOURCE
SGB;Mar2007, Vol. 40 Issue 3, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on New Balance Athletic Shoe Inc. And its new "NBx" marketing campaign. The initiative will consist of print advertising, online elements, outdoor guerrilla advertising and event sponsorship. Comments from Dave Shelbourne, New Balance's global team leader of the NBx division, are presented.
ACCESSION #
24373685

 

Related Articles

  • New Balance Short Films Step Into Social Outreach. Wasserman, Todd // Brandweek;2/22/2010, Vol. 51 Issue 8, p8 

    The article focuses on Internet marketing by the athletic shoe company New Balance. The company and its advertising agency Mother have commissioned a series of 365 Internet video advertisements created by director Jesper Kouthoofd. The short films are intended to serve as entertainment for...

  • A Balanced Foothold. Cassidy, Hilary // Brandweek;3/25/2002, Vol. 43 Issue 12, p19 

    Presents information on Dunham footwear, which was acquired by New Balance in 1998. Details of the acquisition; Sale generated by the brown shoe/hiking boot category in the U.S. in 2000; Projected sales of Dunham in 2002; Brief background of Dunham footwear; Details of the marketing strategy...

  • New Balance sports brand lines up move into fashion.  // Marketing Week;1/16/2003, Vol. 26 Issue 3, p11 

    Reports on the launching of a range of fashion sport shoes from athletics brand New Balance in Great Britain, Italy, France and Japan. Design of the fashion sport shoes; Range of shoes' prices; Company background; Expansion plans of New Balance.

  • FOLLOWING UP.  // Brand Packaging;Aug2009, Vol. 13 Issue 7, p30 

    The article reports on the New Balance Athletic Shoe Inc.'s commitment to domestic manufacturing in the U.S. It says that New Balance is the only company which still manufactures athletic shoes in the country. It further states that the company features hangtags and box stickers on selected shoe...

  • how i do it. BIRKNER, CHRISTINE // Marketing News;11/30/2012, Vol. 46 Issue 15, p38 

    An interview is presented with market executive Stacey Howe from the shoe company New Balance Athletic Shoe Inc. Howe discusses her experience as a cross country runner, her digital marketing techniques, and brand exposure on the Internet, as well as marketing in the retail industry and...

  • SNEAKERHEADS RULE. Wasserman, Todd // MediaWeek;10/19/2009, Vol. 19 Issue 37, p10 

    The article examines athletic shoe marketing by sporting goods companies. Companies use limited production runs of athletic shoes to employ target marketing at consumers who are avid enthusiasts of the products, especially those who have blogs devoted to the subject. Marketing for shoes by New...

  • Joyce Minkoff.  // Advertising Age;5/21/2001, Vol. 72 Issue 21, p29 

    Profiles Joyce Minkoff, senior marketing promotions manager at New Balance Athletic Shoe Co. in Boston, Massachusetts. Reason the company does not solicit celebrity endorsements; Use of mobile marketing of the brand; Advice to use grass-roots marketing to interact with customers and retailers.

  • SNEAKERHEADS RULE. Wasserman, Todd // Adweek;10/19/2009, Vol. 50 Issue 37, p10 

    The article focuses on athletic shoe marketing by sporting goods companies. Companies often produce limited runs of athletic shoes which are then narrowly target marketed at avid consumers of the product, particularly those who generate word-of-mouth advertising through means such as blogs. A...

  • Game changers.  // WSA: Performance & Sports Materials;May/Jun2013, Vol. 19 Issue 3, p28 

    This article reports that big sportswear brands including Puma, Nike and New Balance unveiled several shoes in 2013 which they described as game-changing, revolutionary and the future of footwear. Puma, for one, released in April its Mobium Elite, the world's first shoe that moves with the foot....

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics