Nike Aims for Revenues of $23 Billion by 2011

Powell, Matt; Versteegen, Kris
March 2007
SGB;Mar2007, Vol. 40 Issue 3, p9
Trade Publication
The article focuses on Nike Inc.'s announced revenue target of $23 billion by fiscal year 2011. The athletic apparel company made the announcement at its bi-annual Investor Day conference held in Portland, Oregon entitled "The Customer Decides." Details related to the "consumer-defined" strategy employed by Nike to achieve this goal are presented, including deeper market penetration in geographical regions.


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